Brand, today's agent for change
Acknowledge your power. Then act on it.
Brands move people. They galvanize action. Change behaviours. How are you going to use yours?
In this chaotic time of crisis, trust-collapse and fear, it is truly human, deep-set, softer values that people crave most. We’re humans. We want to find our community - and someone to lead it. To rally around the very things that unite us. To connect through shared experience. And to align the values that motivate us personally with the companies we want to show the way.
That’s why the brand is so powerful in making your business the more sustainable version of itself.
The five perspectives in this guide are here to help you explore that very question.
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Eidra is a consultancy collective combining consulting, creativity, engineering and data to help leaders create great change. With a unique model for orchestrating our capabilities, we move effortlessly from direction to execution. Resulting in new, more, or better business results.
Born in the Nordics and headquartered in Stockholm, we have brought together best-in-breed companies and built strong operations across Europe and in the US. Eidra is led by active founders and shareholders, in collaboration with minority owner Altor Equity Partners.