Our work.

Driving digital transformation at global scale.
To steer digital transformation across one of the world’s leading insurers, Eidra designed the Digital Maturity Assessment: a framework of more than 120 questions and KPIs, rolled out across 32 operating entities and markets, that over four years has evolved from an assessment into a strategic steering instrument.
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Strengthening a premium position in a radically changing landscape.
Scania has been a premium player for over a century. As the transport industry shifts toward sustainable solutions, Eidra’s global partnership with Scania — running continuously since 2019 — redefined premium from product excellence to experience leadership, aligning brand, digital and product design into one cohesive foundation.
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From hours to seconds with AI.
Accelerating marketing operations with generative AI. Polestar, a design-focused luxury electric performance car brand, faced challenges with long lead times and the need to improve efficiency in content production. Eidra was entrusted with exploring how generative AI could streamline and enhance these processes.
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From static to interactive.
A visit to Rijksmuseum is a visceral experience. Immersive, impressive, an exploration into materiality and concepts. Nowadays, a digital visitor is just as valuable as a physical one, bringing together art, education, UX design, and conversion optimization.
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Establishing a new benchmark for modern entertainment marketing.
Since autumn 2021, Kurppa Hosk has partnered closely with AAA studio Bungie to shape and launch the marketing campaign for Marathon — the studio’s first new title since Halo and Destiny. Powered by the broader Eidra collective, the partnership spanned strategy, design, creativity, production, tech and go-to-market, from the 2025 gameplay reveal to global release in 2026.
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From intangible to unmistakable.
As a global creative partner to Meta, Eidra helped bring Llama, its open-source large language model (LLM), to its first major stage via LlamaCon 2025, the inaugural keynote event that introduced Llama to the world.
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From pace to scale.
As digital-first competitors accelerated, Husqvarna needed to produce more content across more markets—without raising costs. By standing up an internal team, introducing AI-enabled production, and tightening project management, we doubled output while maintaining quality and delivered meaningful savings.
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From fans to community.
Seeking to deepen connections and stay relevant in a rapidly evolving sports landscape, US Soccer turned to Eidra for a transformative solution. Eidra created a mobile-first digital ecosystem that connects and rewards fans of all levels far beyond the stadium—energizing the future of US Soccer. By moving beyond event-based interactions, US Soccer can now build daily, meaningful relationships with its diverse and growing community.
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From blocks to culture.
With over 300 million copies sold, Minecraft is the best-selling video game of all time. Since its launch, it has evolved into a global franchise that includes merchandise and movies, with further expansions planned. Eidra has been a pivotal creative and strategic force behind Minecraft’s transformation and success for over half a decade.
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From past to future.
Transforming an icon of American trucking. Following its acquisition by the TRATON GROUP, Navistar turned to Eidra to help redefine its identity and future. By restoring International as the master brand, we unified a fragmented portfolio and positioned the company for a customer-centric, digital-first future.
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High-intent lead generation for B2B sales.
NORNORM, a circular subscription startup for office furniture, launched in the middle of the pandemic. From day one, Eidra supported their go-to-market — from shaping the customer journey to building the full customer acquisition engine.
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