Redefining fan engagement.

US Soccer, the governing body for soccer in the United States, recognized a critical need to evolve beyond sporadic, event-based engagement and create deeper, more consistent relationships with its diverse fan base. With the sport’s popularity surging and a new generation of supporters emerging, US Soccer turned to Eidra for a bold, future-focused solution that would unite casual fans, youth players, families, and die-hard national team supporters in a single, vibrant community.

Eidra responded by designing and launching a mobile-first digital ecosystem that reimagines how fans interact with the sport—bringing the excitement, energy, and sense of belonging far beyond the stadium and into fans’ daily lives. 

The new platform delivers personalized content, gamified engagement, and an innovative loyalty program that rewards “soccer positive” behaviors—not just ticket purchases or merchandise, but actions that show true passion for the game. This approach ensures that every fan, from the casual viewer to the most dedicated supporter, feels recognized and valued as part of the US Soccer family.

By moving beyond the limitations of match-day interactions, Eidra’s solution empowers US Soccer to foster daily touchpoints with its community. Fans now receive tailored news, exclusive content, and interactive experiences directly on their mobile devices, keeping them engaged and connected year-round. The app’s gamification features and loyalty rewards further motivate participation, turning everyday engagement into a celebration of soccer culture.

This digital transformation not only strengthens US Soccer’s relationship with its existing supporters but also opens the door to new audiences—welcoming youth players, coaches, and families into a dynamic, inclusive ecosystem. With Eidra’s expertise, US Soccer has set a new standard for fan engagement in American sports, ensuring the organization remains relevant, inspiring, and at the heart of the nation’s growing love for the beautiful game.