Sustainable products are designed in the boardroom
Working with product development and trying to hit your company’s environmental targets at the same time can be truly frustrating.
Most organizations recognize sustainability as an important part of their business strategy. But instead of investing in sustainable innovation to improve their products, companies hope to create more sustainable products through their regular innovation and product development process. Yet, the most commonly adopted business models give little time and budget to truly innovate.
Instead, we need to look at a longer timeline; at the whole product lifecycle and the entire business.
You need to get a wider perspective, by bringing strategists, business developers, designers, and engineers into one room, to add perspectives and through a structured process find new ways of meeting your customer needs – in line with your brand and key assets.
Only then will you identify actionable sustainability-driven opportunities, on products, structures and business models, that will increase your company’s value while meeting environmental goals.
Take a step back.
How does your company make money? What are your value, profit formula, key processes, and key resources?
You need to align your business targets with your sustainability targets, and understand what’s material for your sustainability impact and what drives the value of the company.
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Eidra is a consultancy collective combining consulting, creativity, engineering and data to help leaders create great change. With a unique model for orchestrating our capabilities, we move effortlessly from direction to execution. Resulting in new, more, or better business results.
Born in the Nordics and headquartered in Stockholm, we have brought together best-in-breed companies and built strong operations across Europe and in the US. Eidra is led by active founders and shareholders, in collaboration with minority owner Altor Equity Partners.