High-intent lead generation for B2B sales.

NORNORM, a circular subscription startup for office furniture, launched in the middle of the pandemic. From day one, Eidra supported their go-to-market — from shaping the customer journey to building the full customer acquisition engine.

As growth demands increased, it became clear that inbound best practices and traditional outbound weren’t enough. To break through, Eidra introduced a new Revenue Operations model — shifting from high-volume outreach to high-intent prospecting based on real-world buying signals.

That shift led to the creation of Bloodline — an AI-powered qualification layer that detects when companies enter an active buying window. Combined with growth hacking tactics, it helped NORNORM’s team consistently book conversion-ready meetings and scale efficiently.