Eidra Event Tour: Business Experimentation & Addictive Loyalty Programs
Welcome to a session of inspiration and insights.
Join us in this exclusive seminar tailored for senior marketing executives, with focus on Business Experimentation and Addictive Loyalty Programs.
In this session we'll walk you through how to design effective experiments and use these insights to make informed strategic decisions. Through real case studies we’ll explore how this method, combined with understanding customer behavior, is key to building strong, lasting customer loyalty. You will get insights into how Scandic Hotels built and launched a revamped loyalty program to 3 million members, and listen to how McDonalds implemented their mobile loyalty app in 65 markets, serving over 40 million customers each month.
Each stop on the tour has a limited number of seats, so make sure to apply as soon as possible.
Event details
Eidra is a consultancy collective combining consulting, creativity, engineering and data to help leaders create great change. With a unique model for orchestrating our capabilities, we move effortlessly from direction to execution. Resulting in new, more, or better business results.
Born in the Nordics and headquartered in Stockholm, we have brought together best-in-breed companies and built strong operations across Europe and in the US. Eidra is led by active founders and shareholders, in collaboration with minority owner Altor Equity Partners.