Eidra acquires digital agency Fröjd
Axel Bendrik, former owner of Fröjd, Håkan Bjurström, Partner Eidra, Oskar Sparreljung, CEO of Fröjd, Jessica Kardemark, Deputy CEO of Fröjd, Måns Jacobsson Hosk, co-CEO of Eidra
The creative digital agency Fröjd is joining Eidra, strengthening the group’s offering within technology and digital solutions. This is the next step in Fröjd's growth journey. As part of Eidra, Fröjd will be able to offer its clients an even wider range of services.
Fröjd is a new addition to our Tech vertical. Their passion and dedication to delivering exceptional digital solutions strengthens our already robust offering in Sweden.
“It feels great to be part of Eidra. Fröjd is in a good place, and we are proud to take this exciting step in our development, creating momentum ahead. We are convinced that Eidra can provide even better conditions for our clients and employees while complementing Eidra's offering. We are very much looking forward to working together”, says Oskar Sparreljung, CEO of Fröjd.
For Fröjd's already satisfied clients, the merger with Eidra will provide an even broader and more stable foundation. For Fröjd's employees, the Eidra partnership will create more exciting opportunities within the group. The company will move into Eidra's office space in central Stockholm during the year, but joint client assignments will begin beforehand.
About Fröjd
Fröjd is a digital agency that creates sustainable digital solutions that convert and engage. Fröjd is about 45 digital experts based in Stockholm. Among Fröjd's clients are Visit Sweden, Stockholm Business Region, Konsumentverket, Agria Djurförsäkring, AMF Fastigheter, Gruppo DiLuca and Moderna Museet.
Eidra is a consultancy collective combining consulting, creativity, engineering and data to help leaders create great change. With a unique model for orchestrating our capabilities, we move effortlessly from direction to execution. Resulting in new, more, or better business results.
Born in the Nordics and headquartered in Stockholm, we have brought together best-in-breed companies and built strong operations across Europe and in the US. Eidra is led by active founders and shareholders, in collaboration with minority owner Altor Equity Partners.